User testing back

Usability testing is performed by analyzing behavior of a group of users, representing your target audience. User testing often is more persuasive than expert evaluation, because seeing users “struggle” with a website or software is more convincing, than usability consultant’s opinion.

User testing is not the same as focus groups. Testing sessions are individual. We test one user at a time to observe, how each person interacts with the system: various aspects of navigation, visual presentation, interactivity and textual information are analyzed with special emphasis put on critical aspects to user goal achievement. User testing is recommended if:

  • You need to discover usability faults of existing website / software specific to your target audience;
  • You would like to find out how a new website / software will be experienced by a specific target group.