LT

Competitive testing back

We recommend competitive usability testing, when you need to find out more about the position of your website or software in comparison with your key competitors. This testing is ideal for market leader type of products.

Usability testing is performed by analyzing behavior of a group of users, representing your target audience. During this type of testing users perform tasks on your and competitor systems / websites. User testing is not the same as focus groups. Testing sessions are individual. We test one user at a time to observe, how each person interacts with your and competing websites/system: various aspects of navigation, visual presentation, interactivity and textual information are analyzed with special emphasis put on critical aspects to user goal achievement.