User research back

Understanding your users is critical to success of any online media or software system. Using a number of industry-standard techniques we help our clients in choosing the right target audience and understanding its needs, wants and capabilities.

Based on specific needs of each project we design and carry out research, which combines a number of the following methods:

  • Analysis of user expectations and goals, through surveys or interviews
  • Contextual research to observe users in their environment
  • Card sorting exercises
  • User profile definitions and / or persona development
  • Workshops for linking business goals to user goals
  • System functionality and usage scenario definitions