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Universal design: are cultural and individual differences really so important in design?

Ever heard a phrase “Something that is not moving is hard to perceive”? Thought of animated banners? No, these are highlights from an article on universal human principles in design by Paul Hekkert (one of the authors of the must-read Product Experience book).

User Experience Over Time: Part 1

What makes a product good or beautiful? How does user experience change over time? These are some of the most often asked questions by UX researchers trying to measure user experience. To answer these questions authors of User experience over time article carry out a research on how people form evaluative judgements during their first encounters with a product and then after 4 weeks of using it. They claim that the way we experience and evaluate products changes over time.