Ever heard a phrase “Something that is not moving is hard to perceive”? Thought of animated banners? No, these are highlights from an article on universal human principles in design by Paul Hekkert (one of the authors of the must-read Product Experience book).
Do you think human-computer interaction (HCI) is a complex topic? Then how about human-robot interaction (HRI)? Computer is just a machine, or at least looks like one and acts like one. However robot does not look just like any machine – anthropoid robots are designed to resemble humans and mimic their behavior. For example a research group at Carnegie Mellon University is designing robotic products and services to be adaptable to people’s changing behavior over repeated interactions. But how would people react once faced with a need to interact with such creatures? This original article is dealing with enriched Service Blueprint (SB). SB is a tool for service design which we will cover in the nearest future, however this time we focus on implications of repeated service encounters. Our initial idea was to simply present you the model, but then it appeared that the same model has many parallels to human-computer interaction as well. So the case descriptions under each model sections outline some ideas about parallels and differences between HCI and HRI.